Sports Expo is a world-class Exhibition that gathers stakeholders, decision makers, equipment suppliers, Athletes, and other participants to provide business opportunities and potential trade deals and innovations, all in one place. The exhibition is Held under the patronage of his Excellency President Abdel Fattah El Sisi and the Ministery of Youth and sports. ​  

Our vision:

is to unite the global sports and fitness community, celebrate athletic excellence, and inspire active, healthy lifestyles

Our mission:

is to serve as a dynamic platform that connects the fitness industry, showcases the latest innovations, and honor athletic accomplishments.